About StrideLink
Bridging the gap between world-class technology and Southeast Asian ambition.
Our Mission
We exist to empower Southeast Asian footwear brands with access to the same cutting-edge technology that powers Nike Alphafly and Adidas Adios Pro — without the barriers of scale, capital, or technical expertise.
The running boom across Indonesia, Vietnam, Thailand, and the Philippines has created millions of new consumers demanding high-performance shoes. Local brands like 910, Ortuseight, and Biti's are rising to meet this demand, but they face a critical challenge: the advanced materials and components that define modern running shoes remain concentrated in China.
StrideLink is the bridge. We integrate China's mature supply chain — from supercritical foam midsoles to carbon fiber plates — and deliver it as turnkey solutions to Southeast Asian factories and brands.
Vision
To become the trusted technology partner for every ambitious footwear brand in Southeast Asia.
Approach
B2B component supply, not finished goods. We strengthen local manufacturing, not compete with it.
Values
Quality, transparency, and long-term partnership over short-term profit.
The Challenge We Address
Southeast Asia manufactures shoes for the world — but struggles to source advanced materials for its own brands.
Technology Gap
PEBAX foam, carbon plates, and engineered mesh require specialized equipment and formulations concentrated in China's footwear clusters.
Regulatory Barriers
Indonesia's Permendag regulations and complex import approvals make finished shoe imports nearly impossible for local brands.
Speed to Market
Developing new molds and materials from scratch takes 9-12 months — too slow for fast-changing consumer trends.
The StrideLink Solution
Aggregate Demand
We consolidate orders from multiple brands to achieve economies of scale with top-tier Chinese suppliers.
Curate Technology
Our engineers select and qualify the best materials from Fujian, Zhejiang, and Guangdong.
Ensure Compliance
We handle HS classification, Form E certificates, and coordinate with local customs brokers.
Deliver to Factory
Components arrive at your production facility ready for lasting and assembly. You focus on building your brand.
Why Chinese Supply Chain?
While Southeast Asia excels at shoe assembly, China's footwear clusters (Putian, Jinjiang, Wenzhou) have developed the world's most complete ecosystem for advanced components.
- Carbon plates: Industrial-scale production at $5-8/pair
- Supercritical foaming: Mature autoclave technology and formulations
- Engineered mesh: Specialized looms and finishing in Jiangsu/Zhejiang
- Mold expertise: 200+ open mold designs ready for immediate use
Our Supply Network
Let's Build Something Great Together
Whether you're launching your first carbon-plated racer or expanding your product line, we're here to help.
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